Defining your campaign goals: No campaign can be effective without a clear goal or goals from the outset.
Identify who you are reaching with your campaign. Campaigns are a great vehicle for honing in on specific segments in your target market. Your target market consists of a shared set of traits, behaviours, interests and values that represent your buyer.
Choosing your digital channels: Successful digital marketing campaigns often involve a mix of touch points including your website, content, emails, social media and paid ads.
Your budget: We assist you to think through any costs your digital marketing campaign may incur so you can build a feasible plan that fits your budget. Your campaign budget not only shapes your paid advertising strategy—such as which channels you advertise on, the types of ads you run, or how long you run them. It also informs resourcing decisions. Consider whether you’ll need to hire any third-party designers, developers, or content writers to get the work done on time.
WE TAKE THE TIME TO UNDERSTAND THE FOLLOWING, BEFORE PLANNING YOUR CAMPAIGN!
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