Digital marketing, also referred to as Internet Marketing, Web Marketing or Online Marketing is the process of advertising a business and the products / services they offer using the internet and online platforms like Google or Facebook. Internet or online platforms include all social media channels, all search engines and email or SMS marketing. Digital marketing is consumed on computers, laptops, tablets and mobile phones whereby a user can visit the internet, social media platforms, view emails or SMS's, make use of communication applications like WhatsApp or even receive push notifications from applications or experience in-application adverts.
Integrated digital marketing is, as it sounds, the integration of multiple online marketing channels to form a cohesive online approach for your business. It typically consist of the following:
The idea behind integrated digital marketing is that, while each individual online channel has its own impact, the results of using multiple online channels in conjunction, you can create a more influential online presence and cater to a much wider audience that have specific preferences.
That is up to you to decide or not. It all boils down to whether or not you have the time to implement a proper strategy or not. Below are some of the problems we experience when helping clients, who have originally started social media on their own:
i. Incorrect community: Most business owners start their Facebook page and invite close relatives or friends to like their page. Most of these people are not typical customers for the business and therefore, all the business owner has done, is confuse the Facebook algorithm as to who the correct type of person is, to target content & posts too.
ii. Speaking about yourself: Traditional marketing “tells” and digital marketing “listens”. Most companies promote their products / services and the applicable prices over and over again, using their social media channels as a billboard, rather than a place to engage with a community. Think about a first date- no-one likes a person who talks about themselves constantly. If you are going to do social media by yourself, think about engaging content, that relates to your business, that people want to actually know and are interested in and remember, social media is a platform to start a conversation with possible customers so that when they are in-market, they think about you first.
iii. Sponsored Ads: Facebook has a huge range of “objective based” campaigns that are flighted across Instagram and WhatsApp. However, the correct place to formulate these ads are in Facebook Business Manager. The system itself can be very un-user friendly, starting from opening your business manager account, and also has regular updates which changes the user interface. The campaigns are super powerful and yield fantastic results when strategized properly. Unless you have extensive knowledge of the various social media ad manager interfaces and how to strategically plan campaigns to yield results, you will probably want to hand this part over to a qualified agency.
Ideation Digital has a hugely extensive range of clients in various industries from content publishers, to industrial equipment sales, to pop culture hair salons. Firstly, we sign mutual NDA’s with our clients and ensure that your business IP is as much protected as ours. Secondly, we are not an “industry specific” agency. We help any business with digital marketing. The principles of digital marketing remain the same and we take the time to sit with you, understand your business in detail as well as where your current digital health is, before we implement a strategy for you.
There is no doubt. SA internet users have grown from 16mil people in 2018 to 32mil people in 2019 and is forecasted to grow to over 50mil people by 2023. The reason digital marketing is taking the world by storm, is because consumer buying behaviour has changed. Think about your own behaviours – how you research and search for products, where you spend most of your time when online, where you have the most conversations. New technologies like wifi and wearable technologies like smart watches make the internet easily available. However, we take the time to fully analyse your current digital health as well as understand your core marketing objectives, typical customers, competitor landscape and more, before we present and implement a digital marketing strategy for your business.
Feel free to view our news page with various customer testimonials, or Our Google My Business profile with our various ratings and reviews and well as our Facebook page recommendations. However, if we are able to meet with you and understand what your business does, we will then present the best case studies suited to your business
A Facebook campaign is not a post and will not show up on your business Facebook Page newsfeed. A Facebook campaign is a digital marketing campaign flighted on Facebook and Facebook’s partners like Instagram and WhatsApp Business, to a targeted audience that isn’t necessarily in your Facebook Page community i.e. the people who like and follow your page. You can target people similar to your Page’s following, your actual Page following or anyone who has a Facebook account, anywhere in the world. Facebook offers various objective based campaign opportunities, meaning that you can run a campaign to achieve:
Facebook offers various objective-based campaign models, meaning that you can run a campaign on Facebook, to achieve a wide variety of objectives. You can also target this campaign to a specific audience whether they are part of your Facebook Page community, or not. A Facebook campaign will not be seen in the newsfeed of your Facebook Page. A boosted post is a post on your business page newsfeed that you have promoted with money, to reach more people.
First and foremost, you need to understand Google's purpose: To serve the most accurate search engine results that match an online user's search query. Google is like a big digital library and as a librarian would assist by presenting the most relevant book/s to the person standing in front of them, so Google does the same, for every user that searches on Google. There are many aspects to understand before asking this question:
If you want to be sure that your Google Ads are running, access your Google Ads account and view your daily performance. Further, you can navigate to the Ad Preview section of Google Ads to view your Ad Copy or Display advert. Don’t continuously search for yourself, as this leads to wasting your budget and interferes with the Google algorithms that aim to achieve success for your ad spend.
As much as the world of social media seems relatively easy, I mean- we all have multiple social media accounts? It is important to note that social media platforms are as much a digital marketing channel as Google Ads etc. If you want your social media marketing to yield a return on investment, you need to strategize how your marketing objectives and marketing operations, align with your business objectives. Further to the above, Facebook and how it works, differs to that of LinkedIn, Twitter, Instagram and every other social media platform. These systems are incredibly technical to understand and require proper certifications to be operated and utilised to their full extent. If you don’t have the in-house or personal skillset, it would be best to consult with certified professionals to help you achieve the best possible results.
Search Engines are like libraries full of websites. As libraries have processes, they follow to properly place books into the correct places, so Search Engines have a process to index websites that are available on the world-wide web. Therefore, the purpose of Search Engine Optimisation is to give your website and subsequent URL's the best possible opportunity to be indexed and shown as a search result to a search query.
Without a carefully thought-out marketing strategy and digital marketing operations strategy, no, digital marketing won't work for your business. No marketing medium can be successful when business objectives and clear marketing objectives haven't been set.
Digital marketing, much like print media, television, radio etc. is another vessel to execute marketing strategies. Marketing strategies are usually built to achieve business objectives, and the primary purpose of executing a marketing strategy is to generate leads, that sales departments or other technical experts can close. It is recommended to re-analyse your digital marketing efforts, the number of leads that are being generated, the quality of the lead generated and how your sales department is handling those leads. If you would like assistance with this, reach out to us for an obligation free consultation.
First and foremost, you need to understand what your overall Search Engine Optimisation score is, in relation to the tasks that have been recommended by your SEO agency or consultant, to improve your SEO. This generally boils down to a financial conversation, where the optimisations recommended end up costing more than that of a new website, which is SEO friendly from the onset. It is important to note, that there is no point in having a website, if it isn’t and (due to technical non-compliance) won’t be indexed by a Search Engine, like Google.
Digital marketing budgets are based on a number of factors:
It is important to note that smaller digital marketing budgets that are consistent, generate far better results than big budgets at sporadic times.
Lead Launcher is a digital lead generation solution whereby targeted ad campaigns are flighted on both Google & Facebook (as the world’s biggest digital publishers), to generate leads for a business. Each Lead Launcher client gets a tailor-made lead generation campaign aligned to their typical customers and the products/services they offer. We also provide a call tracking number as part of the Lead Launcher product so that businesses are able to evaluate how many phone calls they are receiving from their digital marketing campaigns as well as how their contact centre or sales team is handling those leads.
In our base of 165 active lead launcher clients, over a period of 6 months, we have recorded an average monthly growth of:
A Facebook Carousel Advert or Post enables a marketer to show 2 or more images or videos in a single advert or post. Each card in the carousel has its own headline, description, link and call to action button. A user who is served a carousel advert or post, is able to scroll through the images or videos, placed in the carousel. This type of advert or post works well for businesses who are selling multiple products or services.
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