That is up to you to decide or not. It all boils down to whether or not you have the time to implement a proper strategy or not. Below are some of the problems we experience when helping clients, who have originally started social media on their own:
i. Incorrect community: Most business owners start their Facebook page and invite close relatives or friends to like their page. Most of these people are not typical customers for the business and therefore, all the business owner has done, is confuse the Facebook algorithm as to who the correct type of person is, to target content & posts too.
ii. Speaking about yourself: Traditional marketing “tells” and digital marketing “listens”. Most companies promote their products / services and the applicable prices over and over again, using their social media channels as a billboard, rather than a place to engage with a community. Think about a first date- no-one likes a person who talks about themselves constantly. If you are going to do social media by yourself, think about engaging content, that relates to your business, that people want to actually know and are interested in and remember, social media is a platform to start a conversation with possible customers so that when they are in-market, they think about you first.
iii. Sponsored Ads: Facebook has a huge range of “objective based” campaigns that are flighted across Instagram and WhatsApp. However, the correct place to formulate these ads are in Facebook Business Manager. The system itself can be very un-user friendly, starting from opening your business manager account, and also has regular updates which changes the user interface. The campaigns are super powerful and yield fantastic results when strategized properly. Unless you have extensive knowledge of the various social media ad manager interfaces and how to strategically plan campaigns to yield results, you will probably want to hand this part over to a qualified agency.