Why Your Business Needs A Digital Health Audit
Build, Optimise, and Grow with an Integrated Digital Marketing Approach That Aligns with Your Business Objectives
Build, Optimise, and Grow with an Integrated Digital Marketing Approach That Aligns with Your Business Objectives
A digital health audit is a foundational assessment of your brand’s current digital landscape. At Ideation Digital, this audit dives into critical metrics such as your website’s organic performance, keyword rankings, website health, competitive standing, and social media presence. By analysing these key areas, we gain an understanding of what’s driving your digital success—and where there may be gaps that need attention.
A digital health audit is a critical first step because it uncovers what’s working and what’s not, guiding the direction of your digital strategy.
Knowing your competitive landscape and the health of your digital presence enables us to tailor strategies that will elevate your visibility, engagement, and conversions.
Discover high-impact opportunities, such as untapped keywords where competitors lack presence or identify competitor weaknesses that align with your strengths.
Our audit also opens the door to in-depth discussions with you about your business goals, challenges, and priorities; whether it’s promoting specific services, building brand awareness, or driving sales for select products.
Organic website performance
Organic keyword performance
Website health audit
Detailed competitor analysis
Social media audit
Additional insights
Recommended next steps
Our audit process is comprehensive and customised. We examine your website’s performance and keyword relevance, assess the competition, and provide actionable insights for improvement. Beyond the data, we engage in a detailed discussion with you to understand your business and sales objectives, any current challenges, and which products or services you aim to promote. Whether you’re looking to boost brand awareness across all offerings or focus on specific products, our audit results shape a strategy that drives results.
Starting with a digital health audit ensures your digital strategy is built on a solid foundation, informed by data, and customised to your business’s needs. At Ideation Digital, our audits don’t just assess; they reveal new opportunities, guiding every step we take in building a strategy that works for you.
We are digital marketing evangelists that are driven by a passion to conduct technically superior digital marketing services and contribute positively to the growth of our industry through best practices and sharing intelligent data insights.
Through structured planning & comprehensive reporting, we are geared to improve your digital marketing performance and increase your digital footprint in size and value.
Every business should do a digital health audit. Digital marketing is a marketing medium, but digital transformation is a way of life. You need to understand where the gaps are to increase your digital visibility and how much opportunity your business has in the digital landscape.
5 working days after we have completed the necessary pre-digital health audit questionnaire.
You definitely can. The competitive analysis and size of digital market, included in the digital health audit, allow for informed decision making for when you want to build a website.
Yes, we charge a once-off R5000 + VAT and it is obligation free, meaning, you will receive a copy and can use the audit as a base for either your internal team or agency partner of choice.
Most definitely. It is a critical piece that allows for effective analysis, collaboration and forms the foundation of a digital strategy.
We have a detailed questionnaire that we will work through with you. The most important aspects include who you consider as competitors, who you consider as typical customers and what marketing you currently facilitate, so that we can measure efficacy.
Contact us today for a cosultation and descover how a tailored digital marketing strategy can elevate your business.