Integrated Digital Marketing, also known as multi-channel marketing, is the process of incorporating all digital marketing channels together, through a combined digital marketing strategy, yielding a much higher return of investment for a business’s digital marketing efforts.
The other benefits include reaching a broader audience that prefer specific channels, as well as improving your search engine optimisation rankings, for ranking factors that you cannot only improve through technical or on-page SEO work.
We take the time to understand:
Your over-all digital health through a digital audit
Who your competitors are and what makes you unique/different from them
What your marketing objectives are
Who your typical customers are
Further to the above, we can also assist you with:
Brand Audits or Brand Establishments
Content Production Strategies (Both Written Content & Video Content)
Once we better understand your business positioning and what you want to achieve, our digital marketing strategists gather the research and information provided and strategically plan an effective integrated digital marketing strategy for your business, through the following channels:
Google Ads – incorporating Search Ads, Video Ads, Display Ads and Shop Ads
Search Engine Optimisation
Integrated marketing communications strategy like content planning and content generation)
Google My Business
Social Media Platforms, Communities & Paid Marketing
And any extra digital marketing services your business may need including display advertising with big local publishers, email campaigns or SMS campaigns
Please kindly view our FAQ page.
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