SEARCH ENGINE
OPTIMISATION
SERVICES

Search Engine Optimization is the process of optimizing your website to improve your website rankings, increase your website visibility on search engines like Google and increase organic traffic to your website.

It is important for your website to have an SEO strategy because search engines are like digital content libraries. The process of SEO is to effectively include the correct information and technical requirements of your website, adhering to search engine rules, for them to index you properly in their “library”. There is no point in investing in a website, that can’t be indexed and presented as a search result, when online users perform searches on Google.

• SEO improves user experience
• SEO creates trust and authority
• SEO increases Brand Awareness and Visibility
• SEO increases the amount of traffic delivered to a website
• SEO increases lead generation and website conversions
• SEO saves business owners time and money

There are 3 types of SEO: Technical SEO, On-page SEO and Off-page SEO. However, it is important to note that all types of SEO work concurrently.

There is no doubt. According to DATAREPORTAL there are 38.19 million internet users in South Africa, as of January 2021. There are also 25 million social media users in South Africa, as of January 2021. The reason digital marketing is taking the world by storm, is because consumer buying behaviour has changed. Think about your own behaviours - how you research and search for products, where you spend most of your time when online, where you have the most conversations. New technologies like Wi-Fi and wearable technologies like smart watches make the internet easily available. For businesses, we at Ideation Digital, take the time to fully analyse your current digital health as well as understand your core marketing objectives, typical customers, competitor landscape and more, before we present and implement a digital marketing strategy for your business.