There is no doubt. According to DATAREPORTAL there are 38.19 million internet users in South Africa, as of January 2021. There are also 25 million social media users in South Africa, as of January 2021.
The reason digital marketing is taking the world by storm, is because consumer buying behaviour has changed. Think about your own behaviours – how you research and search for products, where you spend most of your time when online, where you have the most conversations. New technologies like Wi-Fi and wearable technologies like smart watches make the internet easily available.
For businesses, we at Ideation Digital, take the time to fully analyse your current digital health as well as understand your core marketing objectives, typical customers, competitor landscape and more, before we present and implement a digital marketing strategy for your business.