DIGITAL MARKETING
NEWS
31st May, 2022
A digital marketing agency comprises of skilled digital marketing professionals across the digital marketing disciplines, such as SEO, Social Media or Google Ads (to mention a few) and assists businesses to reach potential customers online. The services a digital marketing agency provides can be omnichannel, multichannel or single-channel, depending on the type of digital marketing agency you collaborate with.
An integrated digital marketing agency will assist small businesses to develop and grow their online presence. They will also assist a small business to generate leads digitally. Services include developing an online marketing strategy and applicable roadmap to achieve both business and marketing objectives.
An integrated digital marketing agency will either:
Larger business organisations usually have well-established marketing teams and make use of a multitude of marketing agencies including but not limited to:
A larger business utilises a digital marketing agency to collaborate effectively with the existing marketing team and other agencies to:
A social media marketing agency usually specialises in only organic and paid social media marketing. They can assist with content creation and content production for social media posting, reporting and online community management. They mostly need direction on what the business’s marketing objectives are in order to implement the most suitable social media marketing strategy.
A PPC (Pay-Per-Click) agency can also be referred to as a performance media agency or a Google Ads agency, specialising in Google Ads campaign implementation, management and optimisation. Google Ads can be run as Search Ads, Video Ads, Display Ads, Shop Ads or App Ads. They mostly need direction on what the business’s marketing objectives are in order to implement the most suitable PPC marketing strategy.
An SEO (Search Engine Optimisation) Agency specialises in all aspects of SEO, including but not limited to: Website development, keyword research, technical optimisations, on-page or website optimisations, content production or copywriting and assists with building website backlinks and domain authority. They mostly need direction on what the business’s marketing objectives are in order to implement the most suitable SEO strategy.
Digital marketing agencies are a cost-effective way to utilise skilled professionals. They usually collaborate with internal marketing teams, so that they are effectively translating a business’s marketing strategy, online. If you are looking for a cost-effective way to hire skilled professionals to handle your digital marketing function, without having to incur the cost of permanent employment, then yes, you should hire a digital marketing agency.
Most consumers begin their purchase journey with online research. Finding a digital marketing agency can be done the same way. Simply search online for a “digital marketing agency” and you will be presented with a range of options in your Google search results.
Digital marketing agencies are unique from other agencies, simply because they employ skilled digital marketing professionals to translate a business’s marketing strategy online. Most digital marketing agencies don’t partake in other media buying such as TV, Radio, Print Media or Out-Of-Home advertising and will closely collaborate with the teams or agencies who do, to ensure that the digital marketing operations align with the business’s overall marketing strategy.
Digital Marketing is a complex and technically compliant field of service. There is a multitude of digital marketing certifications, either platform dependent or general digital marketing diplomas and degrees. Most marketing degrees offered by local universities don’t include digital marketing disciplines driving the demand for digital marketing certifications outside of a marketing degree. A digital marketing agency employs skilled and certified digital marketing professionals to provide the best possible strategy and service, at a cost-effective rate, to business.
A digital marketing agency will quote on two factors:
a. The skilled level required to execute the services you have purchased and
b. The time it will take to execute the services
The cost to employ a full digital marketing team, excluding ad spend or content production is a whopping R1,2 million rand per annum https://ideationdigital.co.za/digital-news/insourcing-vs-outsourcing-the-digital-marketing-function-of-your-business-1.html.
Digital marketing agency management fees usually (and mostly should) equate to a substantial saving when compared to permanent employment costs.
Factors driving affordability will include the services you require and the time it takes to execute those services.
An integrated digital marketing agency will most likely offer:
Some do offer only specific services, whilst others offer all the digital marketing disciplines as a service.
When you are researching possible digital marketing agencies, check for the following:
First and foremost, meet with your agency to discuss your concerns and possible solutions. Secondly, check your contract terms and termination clause.
There are a whole bunch of listing platforms that provide information on the digital marketing agencies they have listed. Below are a few examples:
However, these are paid listings and are purchased by the agency, to be listed.
Find an agency that you can work well with, collaborate effectively with and has the necessary skill, certification and track record that works for your business.
Ideation Digital is a fully integrated digital marketing agency based in Midrand, South Africa. We are an established and active digital marketing agency that develops and executes Integrated Digital Marketing strategies for small, medium and large business organisations. We are target driven and solutions focused and pride ourselves on the hand-held, educational approach we take with every client.
A digital marketing agency is fun, fast-paced and challenging. The agency relies on effective cohesion between business departments to add quantifiable value to its clients.
A digital marketing agency employs skilled professionals across various disciplines, enabling growth in skill and experience, for all that work within the business unit.
Let's get in touch - digital marketing assistance.