Digital Marketing News
2nd Jul, 2020
Anyone who currently uses the internet, even in a very limited capacity, will know that Google is by far the most-used search engine. Research has indicated that Google is the search engine of choice for the majority of people when they are looking for information on a product or service. According to Stat Counter Google’s Market Share in South Africa is 95.79% of Search Engine usability. With this in mind, it naturally makes sense that companies wanting to advertise online would do so on this well-known platform using ads.
So, what are Google Ads and do they actually work? If so, what is the importance of running Google ads for my business? This article will discuss everything you need to know about Google Ads and why they are so important for marketing your business!
What are Google Ads?
First of all, Google Ads is a platform on which you can advertise your business or brand by paying for advertisements on various Google search engine results pages. The ads can be in the form of listings, images, text ads or videos and are normally shown to users who are searching for something similar, in Google. Since Google is the most-used search engine in the world, it makes sense that you would want to advertise with them!
At the moment, Google Ads is divided into two main types for the different Google networks, namely the Display Network and the Search Network. Each one offers you an advertising option that can suit your budget and marketing needs.
When you advertise with the Search Network, this involves advertising locations and search results within Google or other Google sister sites (e.g. Google Shopping or Google Maps), in addition to other sites on which Google displays simple, text advertisements.
The Display Network works differently in that it hosts advertisements in image or video format, which are displayed on Google partner websites such as YouTube and all other websites that sign-up to Google’s Ad Network, selling off ad space on their website, e.g. News24.
You can easily see advertisements in the Display Network whenever you open YouTube and other sites, as they are characterized by a light blue “i” and “x” in the top right hand corner of the advert. These ads can be displayed in various sections of a Google Ad Network website, like the header, side bar or even in the middle of the website’s content.
Many people wonder if Google Ads would be the right option for them and, no matter what your area of business is, using Google Ads can definitely help you.
Do Google Ads Work?
The first benefit to using Google Ads for your business is that you don’t pay for how many people view your advert, but only when an online user clicks or engages with your advert. The Google Ads platform is ingeniously constructed whereby an advertiser only pays Google when their objective is reached. This type of costing model is referred to as Pay Per Click (PPC) and is the reason why Google Ads is often referred to as PPC advertising. Of course, you will need to have your advertisement optimized to show to online consumers for specific search terms or various levels of targeting, but once this has been done, it is an easy and cost-effective way to market your business.
A second and very pleasing reason to use Google Ads is the fact that you normally notice very quick results. This is especially beneficial if you are a new business owner and are trying to get your business off the ground with some sales.
Once you have signed up for the Google Ads program and once your ad is live, you will receive easy-to-read reports on the results of your ad campaign. These reports are clear and make sense to even the most technically-challenged people. They show an accurate analysis of how your ad is progressing with detailed data on:
· Which types of search terms or keywords online consumers entered to find your ad
· Which kind of additional targeting is performing the optimally
· The cost per click you are paying
· How many online conversions you are receiving and much more!, and many more factors.
Many business owners enjoy using Google Ads as they can clearly see the results from the reports, unlike other forms of marketing where progress can be slow and data is hard to come by.
What Is The Importance Of Running Google Ads For My Business?
The world is digitizing more and more every day. Considering the current COVID-19 Pandemic and various lockdowns all over the world, this continues to force various businesses to digitise as fast as possible.
When using the Google Ads platform, business owners have the ability to learn so much about their target market and what this target market actually does online. In doing so, a business is able to reach this target market better and fulfill their needs in terms of providing great customer service and improving on their product or service offering. Google Ads is a great way in generating this highly valuable information for business owners, who are committed to serving their clients in the best way they can.
Traditionally, companies would try to convince customers to complete surveys and questionnaires in an attempt to learn more about them, but Google Ads supplies businesses with a lot of useful information about their customer base.
This includes information like the typical days and times users search for them, the keywords used, other things they are interested in, their location and which devices they use.
Google Ads is also a very flexible way of marketing your business and there is always a great package to suit all needs. It is also compatible with many other software and marketing systems and can be tailor-made according to your target market. This means that you can choose to advertise to website users who live in certain areas, use specific Google partner sites or use particular devices – the options though are quite extensive.
Many business owners or marketing managers feel that by advertising with Google, you simply cannot go wrong because Google, as a Search Engine, is huge and billions of people use it on a daily basis. This vast number of people also notice the ads in Google and your own website can therefore benefit by receiving a massive amount of traffic through a simple ad.
The Google Ad program is highly effective, as it is committed to showing ads and relevant content whenever a user enters a certain keyword or makes use of a Google partner site that displays Google ads.
Google is continuously improving upon its search engine algorithm system. What this ultimately means for businesses using Google Ads, is that it will display more relevant content and search results to users, meaning your ads will be specifically aimed at the right people.
People who have been using Google Ads for a long time can agree that most of their leads from their ad campaigns are high quality and relevant. These leads generate enquiries, requests for quotation, sales, and finally more revenue!
So, are you ready to take your marketing campaign to the next level by advertising with Google Ads? Let us know what your thoughts and comments are!