How Digital Marketing Helps eCommerce Sites Generate Sales
28th Sep, 2020
Digital marketing is what has strengthened the sudden uprising of the eCommerce industry that at one point of time seemed like a utopian idea. The reason is quite simple - the wide assortment of marketing tactics it involves makes it much easier for the audience to trust an eCommerce brand.
The perpetual growth of the industry has resulted in abundant sales and revenue that has made ‘going online’ a necessity. In this post, we will talk about how digital marketing helps eCommerce websites generate sales and the different channels that can be credited for the industry’s skyrocket growth. Let’s get started!
How Digital Marketing Helps eCommerce Business?
There are many reasons why a well-crafted digital marketing strategy can help your eCommerce business shine. Let’s dive into some of the most important reasons why you should be investing in developing an online marketing strategy in 2020.
1. Take Your Products to The Online Market:
You don’t have to keep selling your products at your physical store and pay for the overhead changes anymore. It’s not that people have stopped purchasing stuff offline. It’s just that the recent consumer behaviour shows that people are more inclined to make online purchasing decisions given the eCommerce platforms allow for hassle-free buying. In other words, marketing your products online and driving traffic to your eCommerce site is highly profitable today.
2. Reach Millions in an Instant:
Digital mediums are highly penetrable as they open gates for explosive growth in brand awareness and recognition. You can figure out the online platforms where your target audience spends most of their time and then advertise against them. Since almost 4.5 billion people are online, chances that your target audience is online is very high. Take the help of digital marketing tools to reach your target audience at the right place at the right time.
3. Survive the Market by Boosting Reach:
The internet has leveled the playing field for all kinds of businesses. Consequently, the market has become more competitive. The cut-throat competition has forced businesses to come up with marketing strategies to gain a bigger share of the market. To compete with bigger organizations in your niche, you will have to market digitally since it gives you data not only about your target audience but also about your competitor’s marketing strategies.
4. Influence Buyers Decisions:
It’s easier to impact your target audience’s purchase decision since you have complete control of their buying journey. Once they fall into your sales funnel, you can successfully drive them to your website and eventually turn them into customers. Not just that, you also get to use digital marketing tactics like email marketing and content marketing to retain them for a long time.
5. Get Sales Figures Up Quickly:
Digital marketing will give you some of the best opportunities to build on recent online trends and build traction quickly. Since it makes it easier for online users to access your site, you will be saving a lot of time, money, and effort without compromising with the number and quality of leads.
Important Digital Marketing Channels for eCommerce Marketing
Check out some of the most influential digital marketing channels you can use for your eCommerce business in 2020. Let’s discuss them in brief.
1. Search Engine Optimisation:
Search engine optimization is a long-term strategy that takes nearly 6-7 months to start showing tangible results. The strategy, however, is highly recommended since it will bring you organic leads consistently once you start ranking higher on a search engine. The exposure you get on the Search Engine Results Pages (SERPs) will determine your website traffic, brand reputation, and effectiveness of your SEO tactics. Search engine optimization ensures a solid foundation for the online marketing strategies revolving around your business website and also improves the overall usability of the site.
2. Search Engine Marketing or Google Ads:
A combination of Search Ads, Display Ads, and Shopping Ads, search engine marketing is a crucial online marketing strategy for eCommerce store owners looking for instant results. We know how important it is to stay on top of the SERPs for relevant keywords or search terms. While SEO always does the job, people go for Search Engine Marketing since it generates conversions faster than SEO in a much shorter space of time. The best thing about SEM is that you get to show your content on top of the organic results in the SERPs. In other words, your target audience gets to catch you before they jump onto the organic results. Also, since you have access to conversion rate optimization, running paid advertising is a cost-effective strategy.
3. Social Media Marketing:
Some of the best performing social media channels for eCommerce brands are Instagram, Facebook, Twitter, and Pinterest. These channels work best when you employ them for tactics like word-of-mouth, brand awareness, and engagement boosts. Social media marketing is an important part of your sales funnel as it can successfully raise the interest of your target audience. However, we highly recommend hiring a social media marketing agency for this since it involves tasks like profile creation/optimization, social media planning, content creation, content publishing, audience engagement, and more. Outsourcing is how you get the best out of Social Media Marketing and still focus on important business operations.
4. Email Marketing:
Email marketing is a crucial digital marketing strategy that helps your brand stay connected with your target audience. Developing an email list and using the list to establish communication can significantly boost your eCommerce sales. Personalisation is a huge digital marketing trend that can be used on email marketing. It helps perfect your pitch and opens doors to cross-selling and recurring sales.
5. Content Marketing:
Since digital marketing is purely based on the quality and relevance of the content you put out on the Internet, a huge part of your digital marketing strategy will revolve around content creation and distribution aka content marketing. Creating unique and fresh content regularly that helps your target audience solve their problems, is core to any content marketing strategy.
Digital marketing strategies will beat traditional marketing strategies any given day especially if you are promoting an eCommerce site. We highly recommend you leverage the advantages of using the abovementioned digital marketing strategies to set your store for online success. Need help? Connect with our eCommerce marketing experts today!