This video describes how Ideation Digital implemented a comprehensive digital marketing strategy that included a digital health audit, multi-channel approach (SEO, social media, paid ads), audience research, and a content-driven strategy for a high-end collateral loans business. They also leveraged the WhatsApp Business API for personalized marketing. The results showed significant increases in website traffic, conversion rates, and return on investment, with the business gaining R250,000 in new business each month and achieving a marketing ROI of 1667%. The case study underscores the effectiveness of a targeted and strategic digital marketing campaign in driving B2B business growth.