Ideation Digital and Adreach have joined forces to provide a comprehensive out-of-home (OOH) and online marketing solution for South African businesses. Adreach, a prominent company in the field of OOH advertising, brings its expertise in high exposure and targeted messaging. Ideation Digital, an all-female owned company specialising in digital marketing solutions, contributes its knowledge and experience in digital technologies.
The partnership aims to offer an integrated marketing approach that combines physical and digital channels. By leveraging the strengths of OOH advertising and online marketing, businesses can reach a wide audience, create brand awareness, and engage with their target market effectively.
Adreach, with its extensive experience in OOH advertising, dominates the market for targeted messaging and brand storytelling. They have a diverse client base and prioritise community development and supporting small businesses through various initiatives.
Ideation Digital specialises in integrated digital marketing solutions and digital technology. They focus on collaborating with clients, understanding their unique needs, and delivering customised digital solutions. Transparency, expertise, and staying up to date with industry trends are their core values.
The joint venture, called aimedia, offers a combined online and OOH media purchase in one product. This integration enhances a business's real-life marketing presence with an online presence. The aimedia package includes hyper-localised street pole ads, objective-based Google Ads campaigns, SEO services, and objective-based paid social media campaigns. The package provides a cost-effective and efficient media buy with advanced reporting to increase marketing ROI.
Overall, this partnership between Ideation Digital and Adreach aims to revolutionise marketing efforts for South African businesses by leveraging the power of OOH and online marketing in a synchronised and cohesive manner.