In the digital age, businesses face the colossal challenge of standing out in an increasingly crowded online marketplace. With the global digital advertising market size projected to continue its growth trajectory, reaching billions of dollars annually, the pressure to compete intensifies. However, not every business can match the astronomical marketing budgets of big brands that dominate ad spaces across the web. For small to medium enterprises (SMEs), the marketing function remains critical to business success and continuity, making it essential to find ways to achieve significant results without corresponding significant expenditures. This video explains the article where we will discuss effective low-cost digital marketing strategies for small to medium sized enterprises.