This video discusses the profound changes in digital marketing driven by the growing demand for data privacy. As consumers become more aware of how their data is used, companies like Google, Meta, and LinkedIn have adapted by implementing stricter privacy measures and phasing out traditional methods like third-party cookies. Marketers are now challenged to adapt their strategies by prioritising first-party data, embracing transparency, and leveraging privacy-compliant technologies such as contextual advertising and advanced audience targeting. The article emphasises the importance of these privacy-first approaches in maintaining effective marketing efforts in a rapidly evolving digital landscape.