Description
Marketing is the lifeblood of any business, taking care of the full customer lifecycle from brand awareness, to customer acquisition to client retention allowing business to compete effectively and take advantage of consumers trends. Digital marketing, powered by the growing internet users and digital technology adopters, has become indispensable for localised business.
The benefits of this media type include:
Wider reach
Cost-efficiency
Targeting
Measurable results
Enhanced Customer engagement and 24/7 presence
So why do localised business need to capitalise on the digital marketing trend?
- All businesses need visibility - no-one is going to buy from you if they don't know you exist
- Every business has a target audience and for localised businesses, it is people who regularly visit or live in the area. You can use digital marketing to precisely target your preferred customer.
- Cost efficiency: Digital is more cost-effective than any other media type
- It helps build relationships: social media, WhatsApp & SMS are all digital marketing tools. These channels create opportunities for engagement, feedback and brand loyalty. Lead Launcher is a comprehensive packaged digital marketing solution offering local focus, with a proven track record & expertise in a tailored approach for localised businesses. The package is customisable, cost-effective and incredibly simple to deploy. Additionally, with aimedia’s Absolute package, you get all the benefits of Lead Launcher with additional high-frequency OOH media: Street Pole Advertising.
This combination makes for an even more efficient media buy, amplified visibility and reach and the opportunity to track your SPA campaign alongside your digital marketing efforts. Contact us for more information on Lead Launcher or Absolute.
