The video discusses the current state of digital and online advertising in South Africa and its impact on businesses. South Africa's digital advertising market has experienced significant growth in recent years, driven by the increasing number of internet users and the shift towards online shopping and digital media consumption.
The dominant players in the South African digital advertising market are Google and Facebook, accounting for over 80% of digital advertising revenue. The most popular formats of digital advertising in the country include display advertising, search advertising, and social media advertising. Display advertising is the most widely used format, while search advertising is the fastest-growing segment.
The number of internet users in South Africa has been steadily increasing, with mobile devices being the primary means of accessing the internet. Social media usage has also grown significantly, with Facebook being the most popular platform.
The digital ad spend in South Africa has been on the rise, with search advertising and display advertising being the major contributors. The projected growth of digital ad spend is expected to continue, driven by the increasing number of online users and the popularity of digital platforms.
Trained digital marketing professionals are crucial for businesses to succeed in the digital marketing landscape. They provide strategic thinking, ensuring that digital marketing efforts align with business goals and objectives. They also ensure technical compliance with regulations and guidelines, avoiding penalties and legal issues. Moreover, trained professionals can enhance digital marketing performance by analysing data, making necessary adjustments, and optimising campaigns for specific platforms.
In conclusion, digital and online advertising in South Africa is thriving, and businesses that embrace this trend are likely to benefit. Trained digital marketing professionals play a vital role in developing effective strategies, ensuring compliance, and maximising performance results.