Ideation Digital



why you should include digital

MARKETING in your marketing mix now!

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24th May, 2024

Strategies for Reaching Fragmented Audiences Across Multiple Platforms


In today's digital era, internet access has become nearly ubiquitous across the globe, revolutionising the way businesses approach marketing. 

Unlike traditional media, which prioritises broad reach, digital marketing emphasises delivering the right message to…

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24th May, 2024

Maximising Digital Marketing Results on a Limited Budget

In the digital age, businesses face the colossal challenge of standing out in an increasingly crowded online marketplace. With the global digital advertising market size projected to continue its growth trajectory, reaching billions of dollars…

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30th Apr, 2024

Mapping the Customer Journey - A Digital Strategy Essential


In the dynamic world of digital marketing, understanding the customer journey is not just beneficial; it’s essential for crafting strategies that deliver measurable results. For agencies like Ideation Digital, specialising in integrated…

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Businesses & Digital Age

30th Apr, 2024

How Medium-Sized Businesses Can Thrive in the Digital Age

The Blueprint for Digital Transformation

In today's fast-paced and technology-driven world, medium-sized businesses face a myriad of challenges and opportunities. The digital landscape offers a fertile ground for innovation, growth, and competition. 

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digital marketing

28th Mar, 2024

Don't Have a Digital Strategy? 

You're Wasting Your Money (and Time) Doing Digital Marketing

In the era of rapid digital transformation, businesses of all sizes are racing to capitalise on the myriad opportunities presented by digital marketing. Yet,…

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State of Digital Marketing  in 2024

26th Feb, 2024

The State of Digital Marketing in South Africa in 2024

In 2024, South Africa's digital landscape is more vibrant and transformative than ever before, presenting a plethora of opportunities and challenges for businesses of all sizes. 


The evolution of digital marketing in the region reflects a…

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