3rd Oct, 2024
Sustainability and Brand Purpose in Digital Marketing
The modern consumer is not only more informed but also more discerning about the brands they choose to support. In an era marked by growing environmental concerns and a heightened awareness of social responsibility, businesses…
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3rd Oct, 2024
Building and Maintaining Consumer Trust in the Digital Age
In an era where digital interactions often outnumber face-to-face encounters, consumer trust has become a vital currency for brands. The internet offers endless opportunities to reach new audiences, but it also comes with the challenge…
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20th Aug, 2024
Privacy-First Marketing and the Future of Data Collection
The Privacy Revolution
In recent years, the landscape of digital marketing has undergone a profound transformation, driven by the privacy revolution. As consumers became more aware of how their data was being collected,…
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20th Aug, 2024
The Ethics of Digital Marketing - Navigating the New Norms
As digital marketing continues to evolve, so do the ethical considerations that come with it. The rapid advancement of technology and the increasing importance of online presence have made it essential for marketers to navigate…
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30th Jul, 2024
Advanced Analytics for Marketers: Interpreting Data to Inform Strategy
In today’s digital age, data is the new oil, fueling businesses with insights that drive growth and innovation. For marketers, advanced analytics has become an indispensable tool, enabling them to interpret vast amounts of data…
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30th Jul, 2024
Case Study: Boosting B2B Leads with a Targeted Digital Campaign
Ideation Digital is a full-service digital marketing agency in South Africa, serving both local and international companies. Our expertise spans across various B2B sectors, from telematics companies to battery wholesalers and commercial vehicle dealerships. Regardless…
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