24th May, 2024
Strategies for Reaching Fragmented Audiences Across Multiple Platforms
In today's digital era, internet access has become nearly ubiquitous across the globe, revolutionising the way businesses approach marketing.
Unlike traditional media, which prioritises broad reach, digital marketing emphasises delivering the right message to the…
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24th May, 2024
Maximising Digital Marketing Results on a Limited Budget
In the digital age, businesses face the colossal challenge of standing out in an increasingly crowded online marketplace. With the global digital advertising market size projected to continue its growth trajectory, reaching billions of dollars…
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30th Apr, 2024
Mapping the Customer Journey - A Digital Strategy Essential
In the dynamic world of digital marketing, understanding the customer journey is not just beneficial; it’s essential for crafting strategies that deliver measurable results. For agencies like Ideation Digital, specialising in integrated digital…
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30th Apr, 2024
How Medium-Sized Businesses Can Thrive in the Digital Age
The Blueprint for Digital Transformation
In today's fast-paced and technology-driven world, medium-sized businesses face a myriad of challenges and opportunities. The digital landscape offers a fertile ground for innovation, growth, and competition.
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28th Mar, 2024
Don't Have a Digital Strategy?
You're Wasting Your Money (and Time) Doing Digital Marketing
In the era of rapid digital transformation, businesses of all sizes are racing to capitalise on the myriad opportunities presented by digital marketing. Yet,…
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26th Feb, 2024
The State of Digital Marketing in South Africa in 2024
In 2024, South Africa's digital landscape is more vibrant and transformative than ever before, presenting a plethora of opportunities and challenges for businesses of all sizes.
The evolution of digital marketing in the region reflects a…
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