6th Jun, 2023
GA4 Data Collection and Reporting
Our Approach to Accurate and Actionable Data Insights
Google Analytics 4 (GA4) is a powerful analytics platform that allows businesses to gain insights into user behaviour on their websites and apps. However, to get the most…
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26th Apr, 2023
The State of Digital and Online Advertising in SA
South Africa is one of the fastest-growing economies in Africa, with a rapidly expanding digital market. As a result, digital and online advertising has become an essential aspect of marketing for businesses operating in South…
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26th Apr, 2023
The Rising Costs of running a Digital Marketing Team in South Africa
In recent years, the cost of running a digital marketing team in South Africa has been steadily increasing. There are a number of factors that contribute to this trend, including the growing demand for digital…
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26th Apr, 2023
Impending doom? Universal Analytics (UA) is being upgraded to GA4
Google is changing from Universal Analytics to GA4 (Google Analytics 4) to provide better insights, a more user-friendly interface, and advanced analysis features that reflect the changes in consumer behaviour and the evolution of digital…
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26th Apr, 2023
Third-party to First-party Data and the Privacy Revolution
The collection and use of personal data have become a hot topic in recent years, with concerns about privacy and security growing globally. More importantly, the use of personal information on the internet and how…
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31st May, 2022
Frequently asked questions about Digital Marketing Agencies
1. What are digital marketing agencies and how do they work?
A digital marketing agency comprises of skilled digital marketing professionals across the digital marketing disciplines, such as SEO, Social Media or Google Ads…
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