26th Feb, 2021
How to Use Social Media Platforms to Generate More Business?
Social media platforms are not the same anymore. Indeed, the essence hasn’t changed but how these platforms function and help businesses get results, has changed significantly. This makes it essential for us to understand the…
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6th Jan, 2021
The Basics of LinkedIn Advertising and Why B2B Brands Should Use it?
More than 660 million subscribers world-wide, a solid professional consumer base, and the goodness of a well-designed advertising platform - LinkedIn has it all. It’s a rapidly growing social media platform that B2B brands are…
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6th Jan, 2021
The Difference Between Awareness, Consideration and Conversion Campaigns on Facebook
A few decades ago, no marketer would have ever imagined having a marketing platform so powerful it could make their brands a revenue machine overnight. Facebook is everything a marketer could have asked for. It’s…
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26th Nov, 2020
The Importance of Producing and Maintaining Relevant Content
Content is everywhere. It is a medium of establishing communication between your target audience and the brand. Content, although an incredibly effective and influential tool to grow online, is often ignored in a digital marketing…
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26th Nov, 2020
Five Key Things to Consider Before You Embark on a Digital Strategy
Putting your business online requires an effective strategy. You just cannot make your business available online overnight because one requires a step-by-step plan to create and embark on a digital strategy.
However, most digital strategies will…
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20th Nov, 2020
What Do You Need to Implement an Integrated Digital Marketing Strategy?
Planning and executing an integrated digital marketing strategy is not child’s play. It requires you to prepare yourself and your team members for a major learning experience. An integrated digital marketing strategy needs you to…
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