6th Jun, 2023
GA4 Implementation for Your Business
How We Can Help You Set Up and Configure GA4
Google Analytics is an essential tool for any business that wants to track and analyse its website and/or application traffic and user behaviour. Recently, Google released…
6th Jun, 2023
GA4 Data Collection and Reporting
Our Approach to Accurate and Actionable Data Insights
Google Analytics 4 (GA4) is a powerful analytics platform that allows businesses to gain insights into user behaviour on their websites and apps. However, to get the most…
26th Apr, 2023
The State of Digital and Online Advertising in SA
South Africa is one of the fastest-growing economies in Africa, with a rapidly expanding digital market. As a result, digital and online advertising has become an essential aspect of marketing for businesses operating in South…
26th Apr, 2023
The Rising Costs of running a Digital Marketing Team in South Africa
In recent years, the cost of running a digital marketing team in South Africa has been steadily increasing. There are a number of factors that contribute to this trend, including the growing demand for digital…
26th Apr, 2023
Impending doom? Universal Analytics (UA) is being upgraded to GA4
Google is changing from Universal Analytics to GA4 (Google Analytics 4) to provide better insights, a more user-friendly interface, and advanced analysis features that reflect the changes in consumer behaviour and the evolution of digital…
26th Apr, 2023
Third-party to First-party Data and the Privacy Revolution
The collection and use of personal data have become a hot topic in recent years, with concerns about privacy and security growing globally. More importantly, the use of personal information on the internet and how…