6th Jan, 2021
The Difference Between Awareness, Consideration and Conversion Campaigns on Facebook
A few decades ago, no marketer would have ever imagined having a marketing platform so powerful it could make their brands a revenue machine overnight. Facebook is everything a marketer could have asked for. It’s…
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26th Nov, 2020
The Importance of Producing and Maintaining Relevant Content
Content is everywhere. It is a medium of establishing communication between your target audience and the brand. Content, although an incredibly effective and influential tool to grow online, is often ignored in a digital marketing…
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26th Nov, 2020
Five Key Things to Consider Before You Embark on a Digital Strategy
Putting your business online requires an effective strategy. You just cannot make your business available online overnight because one requires a step-by-step plan to create and embark on a digital strategy.
However, most digital strategies will…
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20th Nov, 2020
What Do You Need to Implement an Integrated Digital Marketing Strategy?
Planning and executing an integrated digital marketing strategy is not child’s play. It requires you to prepare yourself and your team members for a major learning experience. An integrated digital marketing strategy needs you to…
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20th Nov, 2020
How Long Does It Take to Get Results From Digital Marketing?
False expectations, especially when it comes to marketing online, can often lead to extremely severe situations that can affect your marketing budget. Knowing how much time a digital marketing strategy is going to take to…
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21st Oct, 2020
Value of Written and Video Content in Search Engine Optimisation
Content is the backbone of any Search Engine Optimisation marketing strategy. When it comes to SEO, you just cannot undermine the value of content, especially formats like written articles and videos. These two are the…
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